About visual metaphors and presupposed knowledge

As you can see, this is a meme image.

You might think, as an spectator, that this cannot have any aim for the study, more than the information given. In fact, it gives us much more information than the letters give. But what does it? The answer is as simple: images.

The first issue where we can extract the information from this images is, as stated in the post, from background knowledge. Are there 9gag fans here? Any Breaking Bad fans? No? We will explain, then.

Since a person acquires the meaning of something, we can apply it to different contexts in real life. For instance, the red colour in traffic signs whether the lights and the STOP post tell us, "pay attention and stop!". Since learned, all of us look at red signals of every kind and stop and pay attention. This is called presupposed knowledge.

This image with letters within it on the right border is called a meme, a cultural representation used as a symbol in the web. This symbol is used to point out at actual and curious scientific acts but it has a background.

“Yeah Science, Bitch” is an expression associated with the character Jesse Pinkman (played by Aaron Paul) from the television drama series Breaking Bad. On the web, the phrase is often used to humorously express one’s enthusiasm for new discoveries and practical applications of scientific knowledge.

- knowyourmeme.com

This is an idea conceptualized, which meaning is projected to the real world through this concept. This one is the bridge that our minds cross to reach from the meaning to the external world.

The other way we can find to reach to the meaning is by our own abilities as observers. How can we do that? Simply by the observation. Let us take a look to this bird:

What does come to our minds when we look it? Do not be shy to tell it. This animal is bizarre as hell! Look at his eyes! How are its pupils so unequally elapsed! What does he think?! 

And this is the purpose. Now you can feel identified with it. Think about something really strange you do everyday. Yet too shy? Knowyourmeme.com gives us 

Weird Stuff I Do Potoo, also known as Peculiar Potoo, is an advice animal image macro series featuring a photograph of a potoo bird accompanied by captions confessing strange idiosyncrasies and other unique behaviors.

 -Knowyourmeme.com

Sources:

- Know Your Meme (from Cheezburguer.com), last seen 2014/12/04 

http://knowyourmeme.com/photos/687069-weird-stuff-i-do-potoo

- Know Your Meme (from cheezburguer.com), last seen 2014/12/04

http://knowyourmeme.com/memes/yeah-science-bitch

- http://connormcfergus.tumblr.com/post/104193423343/linguistics-studying-on-late-hours